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Got Goals? Activate Your Executive Committee—the Right Way!

Stephanie Rogen

We’ve been talking a lot about goal setting lately—for boards and executive leadership. Not surprisingly, that conversation raises questions about how goals get set within a board. It leads me to offer some thoughts on Executive Committees—and how they can lead, collaborate, and drive effective goal setting. 

Many boards have an Executive Committee (EC). It’s typically composed of officers and/or committee chairs. Sometimes, depending on the board structures, it can comprise as many as 8-10 members—even half the board. Most often, this is what we observe:

  • The EC meets only when an issue arises, particularly if sensitive or confidential information needs to be discussed.

  • The EC meets prior to board meetings to review the agenda (most often prepared by a CEO or leader) and ask questions or discuss topics of interest.

  • The EC meets perfunctorily as a “mini board meeting” to hear updates from leadership and pre-game how issues will be socialized and/or decided by the full board. This scenario is most common with overly large Executive Committees.

Do any of these characterizations describe your EC? If you feel like your Executive Committee is, in essence, symbolic and of little value, that’s a problem. If you believe that the good work you are already doing could be amplified, you are right! Boards that thrive reimagine and activate their Executive Committees to lead, engage, partner, and collaborate with all board members and, importantly, your chief executive and senior leadership. And that’s a strong foundation on which to build meaningful goals. 

Board leaders’ next question is always: What does that look like? Followed by: And how do we prevent being a shadow board? 

Here’s how!

The best way to become a high functioning EC is to get to work—to activate, learn, and build capacity. A few tips to get started working in new and better ways:

  1. Set the Table: Discuss with your board and leadership the role of the EC and develop a shared understanding of how it can improve transparency, coordination, and effectiveness for all members and for senior leadership. You may want to renew the charter for the EC in order to help clarify its role. For more on this, read The Case for The Executive Committee.

  2. Design for Success: Meet regularly with leadership to build a plan for board meetings. How can the upcoming year of meetings advance the organization and engage trustees more effectively? How can meeting agendas focus on strategic topics, maximizing board dialogue, learning, and work—and minimizing report-outs? What connections are you making in the work from meeting to meeting? What formats and practices yield the best results? 

  3. Start with Vision, Work Backwards to Goals: Executive Committees drive focus to vision, mission, and strategy; examine what work lies with the board and what lies with leadership; and assess the overlaps. In this role, the EC fosters shared purpose, role clarity, strategic dialogue, and clear direction for the entire board. Work with your leaders to negotiate goals in ways that clearly align to vision, mission, and strategy. Use your opening board meeting to propose goals for the board and leadership, refine them, and agree on where you will focus time, energy, and resources. Too often, we assess boards to discover only a few really know what their leader’s and their board’s annual goals are—and it’s hard to build a governance team with that gap in knowledge. 

The Executive Committee can drive coordinated work to develop goals—facilitating processes among the chief executive, leadership, and committees. We offer the following framework with a focus on understanding how a leader’s goals and board’s goals intersect and drive institutional goals and priorities with a focus on mission, vision, and strategy. 

For more on goal setting, see Setting Goals? Tips for Success

  1. Measure What Matters: Let’s say you’ve defined the right goals! These are useful as long as you can assess both progress and accomplishment. An Executive Committee can drive the work to establish clear measures and/or evidence the board will seek to support effective execution—often this can yield a high-level dashboard that, when utilized, can promote healthy dialogue about progress, when and how to adapt goals and tactics, and how to evaluate performance. Use your EC to coordinate the conversations between committee chairs and senior leaders, and ask them to consider the evidence (both lead and lag indicators) that they feel they need to accurately gauge progress. The EC and leadership can then propose high-level measures that both will track, translating that to an effective dashboard for board oversight. 

  1. Promote Learning: Activated Executive Committees can support goal setting, execution, and strategy iteration by engaging the board as a learning body. Most not-for-profit and school organizations have no or limited resources devoted to research and development—and the board can play a high-value role to fill this gap. Use your EC to explore topics for research, analysis, and discussion. Propose an agenda for R&D to the board and leadership—and consider how you might harness talented board members, community members, and employees to tackle these topics. The Executive Committee coordinates the work and ensures the board and leadership are invested and informed—driving the board’s capacity for long-term planning, increasing its foresight, and positioning the organization for continuous improvement and innovation. 

GLP has developed many tools for chartering and activating Executive Committees, and for developing strategy, goals, and metrics. Let us know what you are learning, and please contact us if you’d like to talk a bit or access more information.





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Setting Goals? Tips for Success!

By Stephanie Rogen

Summer is often a time for refreshing or renewing goals, and negotiating expectations and performance measures. You may be a board crafting annual goals, a board member developing committee goals, a chief executive working with a team to set goals, or a leader developing personal and/or professional goals. 

Oftentimes, goal setting seems simple until you really dive into the work. Clear, measurable, and relevant, high-impact goals are often harder to articulate than we realize. So, whatever the context for goal development, we offer a few tips below to make the process of goal setting work for you.

  • Start with the big picture—It’s easy to begin by building a list of the things you have to do. This may be useful, but it’s not where you will ultimately need to focus attention and energy in order to move the needle. Start by grounding yourself in the organization’s vision and strategy so that your individual and team goals are aligned with and support the overall direction. Ask what are the three to five things we must do this year to make real progress? If you are building personal goals, build a vision of success for yourself in the many dimensions of your life, and think hard about what will really help you move towards that vision. 

  • Utilize divergent and convergent thinking—Now you can build the list! Use a wide-ranging brainstorm to identify possible goals. In this phase, don’t edit or evaluate—just gather ideas. Divergent thinking will help you avoid feeling stuck, thinking small, or overlooking new insights. Next, use convergent thinking to narrow your focus to the best, most crucial goals. You might group the ideas together in categories and look for overarching themes—which might then be articulated as goals. As you hone in, utilize analysis and critical thinking to understand the practical requirements, risks, and potential benefits associated with each idea or goal. 

  • Don’t confuse goals with tactics —You’ve honed your list, but you’ll likely need to iterate and winnow even further. We see too many leaders smothered in too many goals—10, 15, even 20! As the number of goals go up, focus and impact decrease—and suddenly the laundry list of to-do’s obscures the more important, most impactful work. 

    • Why? We think it’s because tactics are conflated with goals. Goals are the ultimate accomplishment, while tactics are the steps or actions you employ to achieve the goal. Organize accordingly and discipline yourself to no more than five big goals. Three? Even better! Ask if the goals you’ve identified are actually tactics or actions that can be detailed underneath the goal. Make sure that those goals drive your strategy forward in a coordinated way—keeping you, your board, or your team focused on the big picture, and less likely to be distracted by seemingly urgent or unrelated tasks.

  • Supercharge your goals with clarity and specifics—Goals are meaningless if they don’t clearly state what will be achieved in ways that can be fairly assessed. We see too many goals that are vague, such as “increase satisfaction” or “improve operating efficiencies.” To make progress, goals need to be more precisely articulated, with some hint to the tactics you envision to achieve those goals.

    • For example, when you state your goal, quantify or qualify it with precision and include “by _____” to describe a bit of your how in the blank. For example, “increase annual giving by 10% (specific and quantifiable) by ensuring donors have a range of weekly and monthly opportunities to engage with programs, staff, and experience that connect their giving to mission impact (how). Perhaps people don’t want to be hemmed into a specific metric or number or a pathway to success, but without it, you may come to the end of the year and find that expectations are widely mismatched. Better to set a clear and specific goal and then talk about progress along the way—and adjust if need be!

  • Pressure test your goals—Finally, finish where you began and bring your goals back to your vision and test for alignment. Ask yourself: do these goals work in combination to move us/me towards our/my vision? What does success look like at the end of the year if we achieve our goals, and are these the best goals to drive us forward? If the answer is not a definitive yes, go back and refine your work.

Next Up: How to Measure What Matters Most

  • Why You Need Both Lead and Lag Measures

  • Measurement Is Not Just for Tracking Results, It’s Also for Learning and Adaptation!


STEPHANIE ROGEN

Stephanie is a governance and leadership expert. She brings an innovative approach (and more than 35 years of experience) to helping educational and not-for-profit boards and leaders successfully pursue mission-driven strategy.

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